Culture that Wins: How Intentional Leadership Creates Success
Special thanks to Alyssa Nolte and Taking Back Monday podcast
In this 30-minute episode, ADVISA CEO Heather Haas discusses with host Alyssa Nolte what it takes to build a winning workplace culture. This conversation challenges leaders at all levels to rethink culture and the role it plays in any organization’s success.
Heather explains that culture isn’t an HR function; it’s a critical competitive advantage that begins with intentional, top-down leadership. She shares an overview of the ADVISA process for helping leaders build trust, clarify core values, and create a purpose-driven workplace.
Culture that Wins episode highlights
Heather and Alyssa discuss:
- Executive-Driven Activation: Culture should be led by the CEO, not left solely to HR. Leaders must actively shape a culture aligned with core values.
- Trust and Connection: Effective cultures rely on trust and shared purpose, with leaders prioritizing genuine connections with their teams.
- Clarity in Values: Core values should be clearly defined in behavioral terms, guiding consistent actions and fostering a cohesive, high-performing culture.
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Learn more about the ATLAS framework for cultural competitive advantage: Read our free eBook that explains all five drivers. Be sure to take the ATLAS Navigator to get a snapshot in just minutes of how your organization is doing today!